Dragon Mart Complex
Located at International City within the Al Warsan District of Dubai, Dragon Mart is known around Asia and the Middle East as the largest trading center for Chinese merchandize outside of Mainland China. With over 1.7M gsf. of retail/commercial space, this nearly one mile long, dragon-shaped existing facility offers a permanent exhibition space for major retail tenants that offer a variety of commodities ranging from food and groceries to farm machinery.
To accommodate the growing number of visitors annually, major design enhancements on exterior architecture and interior retail spaces were planned to increase efficiency, and improve tenant visibility. All major entrances to the facility were redefined by use of unique architectural, graphic and lighting elements, while directional signs were redesigned to provide clear and easy to understand travel paths. Retail aisles were re-planned to improve foot traffic while vehicular traffic was reconfigured to increase the number of parking spaces. Pictograms, icons and color-coding were also introduced in the exterior and interior way-finding graphics to allow easy interpretation by a multi-lingual customer base.